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A rainbow comes out of dark cloud and reaches the ground on a Maui ridge. It is drawn by this page from the way water bends light.

A design and development company · Maui · since 2016

Move slow and grow things.

Everything you need. From ground to cloud.

See the work and the prices

The three-body problem

Three bodies, one orbit

Most small businesses buy design from one place, marketing from another and technology from a third, each on its own clock and its own bill. Three bodies pulling on each other, and nothing holding them in place. In physics that is the three-body problem. It has no general solution, and left alone most arrangements end with one body thrown out of the system.

Rented. Three vendors, three clocks.
Owned. One system, one orbit.

There is a rare family of orbits where three bodies chase each other along one path and return to where they started, again and again. The figure eight was found in 1993 and proven in 2000. That is the work: finding the orbit where your design, marketing and technology hold each other in place, then handing it to you.

What is broken, at every layer

Design. Marketing. Technology.

Design

What you see and touch.

Made by no one. In July 2026 Pew Research sampled ten thousand web pages. One in ten showed signs of being written by AI. Among pages published since late 2022, it was more than a third. Pew Research, 20 Aug 2026

Built to trap. In 2024 regulators from 26 countries checked 642 subscription sites and apps. Nearly 76 percent used at least one possible dark pattern, a design made to steer people into paying or sharing more than they meant to. Nearly 67 percent used several. Federal Trade Commission, July 2024

Closed to many. In February 2026 WebAIM tested the home pages of the top million websites. 95.9 percent failed basic accessibility checks, up from 94.8 percent the year before. WebAIM Million 2026, as reported

Marketing

How you are reached.

Feeds people do not trust. On 1 October 2026 Pew reported that 64 percent of Americans say social media has been bad for democracy. Across 37 countries, that view is spreading. Pew Research, 1 Oct 2026

Search that keeps the visitor. Pew tracked the Google searches of 900 Americans in March 2025. When an AI summary sat on the results page, people clicked through to a website on 8 percent of visits. Without one, 15 percent. Pew Research, 22 July 2025

Ads that rob. Scams that began on social media took a reported 2.1 billion dollars from Americans in 2025, eight times the figure for 2020. Federal Trade Commission, April 2026

Technology

What you pay for and work beside.

Rented. In 2026, 55 percent of Americans told NerdWallet they plan to cut back hard on subscriptions. NerdWallet survey, reported 7 Apr 2026

Out of your hands. 57 percent of Americans say they have little or no control over whether AI is used in their lives. 61 percent want more. Pew Research, 17 Sept 2025

Coming for the work. In June 2026, 71 percent of Americans told Pew they expect AI to mean fewer jobs over the next twenty years, up from 64 percent in 2024. Pew Research, 18 Aug 2026

Eating its own tail. In January 2024 a Microsoft director of applied science wrote that the company's AI content strategy had started a doom loop: the product weakens the people whose work it is built on, and then weakens itself. The page stayed sealed until September 2026, when it came out in The New York Times' case against OpenAI and Microsoft. Microsoft says its author was hired as a contrarian. 404 Media, Sept 2026

Heavy on the land and the water. 54 percent of Americans now say data centers are bad for the environment, up from 39 percent in January. Six in ten would not want one nearby. On 2 October 2026 Amazon pledged a billion dollars to those communities and said its data centers will return more water than they take by 2030. Pew Research, 22 Sept 2026

People want sovereignty and serenity more than they want to be influenced or replaced.

Amazon's pledge: The Hill, 2 Oct 2026. Every figure above links to where it came from. The Pew, WebAIM and NerdWallet figures were read again on 9 November 2026.

Strategy and execution

Play to win

This is where the rubber meets the road.

The cosmic chess cube. Eight by eight by eight. Every move is made in three directions at once: design, marketing, technology.

Strategy and execution come with all three. They are not sold separately. That is what the ladder below pays for.

The cube

A chessboard is eight squares by eight. The cube is eight boards deep: five hundred and twelve cells.

Six faces, a sovereign citizen at the centre, and a sherpa to help them.

1SALESSYMPHONY2AGENTICALCHEMY3WEBWIZARDRY4MARKETINGMAGIC5MINISTRYOF MONEY6DEFENSEAGAINSTDARKNESS

The accounting

Each face has one number, agreed first.

FaceWhat it isIts one number
Sales SymphonyNothing that comes in goes unanswered.How many people reached out and never heard back.
Agentic AlchemyThe back office runs itself.Hours returned each week.
Web WizardryThe storefront.Visitors who become enquiries.
Marketing MagicFound by the right people.Cost per booked job, not per click.
Ministry of MoneyGetting paid is the easy part.Time from yes to money received.
Defense Against DarknessYou own it, and you can leave.What happens if I disappear tomorrow.

In tournament chess, each player has to write down every move, their own and the other side's. The work is held the same way. The number is agreed before a move is made, and read again after. FIDE Laws of Chess, Article 8

Seven gates

A stage is passed at its gate. In order:

  1. A stated number.
  2. One thing running.
  3. Handover done.
  4. Someone else can pick it up.
  5. Six months measured.
  6. A published no.
  7. It stands without me.

In WAI, the Manifest keeps the same account for one person, every day. The reading moves only if something real moved.

Two ways

The same three pieces, played two ways

Business as usualHere
DesignA template, and a designer who is gone after launch.Made for the one who owns it, and kept.
MarketingRented reach. Pay to be seen, every month.Found by the right people, and you can prove which ones.
TechnologySubscriptions stacked on subscriptions.One system, in your name.
StrategySold separately, by the hour.Included. Every move is made in all three at once.
The scoreClicks, likes and impressions.One number for each face, agreed first.
The wholeThree vendors, three clocks, three bills.One system, one orbit.

Ten years of work

Done with you. Owned by you.

Every one of these had the same three bodies. Each found its own orbit.

Where it has been played. The colours follow the clock around the planet. The pins are real. A line joins a Circle to a place in its story. From 3, in Tallahassee: Princeton, where Guo Gu completed his Ph.D., and Taiwan, where he first learned meditation as a child. Guo Gu, in his own account
  1. 1Nick Atlas · Massachusetts
  2. 2Emma Williams · Wyoming
  3. 3Guo Gu · Florida
  4. 4Hawaii By Storm · Maui
  5. 5Arjun Builds
  6. 6Art of Neha
  7. 7Myriann · Georgia

Four solutions to the three-body problem

The first screen of Nick Atlas's site: his portrait among trees, and the words Journey inward together.The same page on a phone.
The new site, not yet public. 4 October 2026.

1

Nick Atlas

Evolutionary Education · Berkshire Mountains, Massachusetts

A friend since 2015. The first client, 2017. Still running.

Dr. Nick Atlas directs Evolutionary Education and chairs the Department of Transpersonal Psychology at Atlantic University. He has taught yoga nidra, dreamwork and meditation since 1998.

Design
Two old sites became one. Nine pages, his own photographs, his own mark.
Marketing
His words stand exactly as he writes them. Teachings, events and the shop sit in one place, with a real page for his facilitator training.
Technology
Plain files on ground he owns. A 131-point check runs at phone and desktop size before every handover.

Taken over in late 2017. Nine years on, the new site is in testflight and not yet public.

The first screen of Wild Country Oncology Services: the Tetons under evening cloud, and the words A Community of Care, held in wild country.The same page on a phone.
The home page that went live on 3 October 2026.

2

Emma Williams

Wild Country Oncology Services · Jackson Hole, Wyoming

A nonprofit, on ground it owns.

Emma Williams is an occupational therapist. Her nonprofit gives cancer survivors rehabilitation, wellness classes and time outdoors, free of charge.

Design
One page that says who it is for, then three paths: classes, therapy, the outdoors.
Marketing
Made for the two people who arrive: a survivor looking for help, and a doctor looking to refer one.
Technology
Moved off a rented site builder onto files she owns.

On 2 September 2026 the Jackson Hole News&Guide told the story of four cancer survivors from her classes setting out together to climb the Grand Teton. Jackson Hole News&Guide

Her October changes went live on 3 October 2026, at www.wildcountryos.org.

The first screen of dharmarelief.org: the words Compassion in Action, The Heart of Buddhist Practice, above the mission statement.The same page on a phone.
dharmarelief.org as it stands. 4 October 2026.

3

Guo Gu

Dharma Relief · Tallahassee, Florida

Since 2020. Still carrying their projects six years on.

Guo Gu teaches at the Tallahassee Chan Center, in the Dharma Drum lineage of Chan. He studied under Chan master Sheng Yen, is a professor of religion at Florida State University, and has written three books for Shambhala.

Design
A site that said one thing: masks for the people working in the hospitals. Live on 31 March 2020, a day after the project began.
Marketing
One ask, carried by 24 Buddhist centres and 58 volunteers.
Technology
Online giving that took over 2,766 donations in seven weeks.

The goal was $100,000. By the morning of 1 April, donations had passed it. In seven weeks Dharma Relief raised $649,555, of which $354,929 came through the site. More than 1.2 million masks went out: 620,000 to 173 hospitals across 34 states, Puerto Rico, Canada and Mexico, and 627,000 through MedShare. Dharma Relief, in its own account, read again on 9 November 2026.

Their footer still reads Made by goodvibes.me.

See the site
The first screen of hawaiibystorm.com: a green coast above blue water, and the words Adventure. In Style.The same page on a phone.
hawaiibystorm.com as it stands. 4 October 2026.

4

Hawaii By Storm

Maui, Hawaiʻi

Private tours to Hāna, Haleakalā and the Pipiwai Trail.

A tour company that only runs private days, in luxury Expeditions and open-air Broncos, with local guides.

Design
A theme built for this one company, now at version 1.0.157.
Marketing
Reviews shown with where they came from and the day they were checked. A history hub: a map of Maui in seven regions, with more than twenty researched chapters, each with its sources.
Technology
Live booking for six private tours, at flat rates per vehicle from $999.95 to $1,699.95.

As it stands on 2 October 2026: 4.9 and up across 872 reviews. That is 4.9 from 456 on Google, 5.0 from 369 on Tripadvisor and 4.9 from 47 on Yelp. Tripadvisor Travelers’ Choice 2023. Leaders in Luxury 2024. The same on 9 November 2026. hawaiibystorm.com and its history hub

See the site

Gifts

Three more, made as gifts.

The first screen of Arjun Builds: his name in yellow bricks on a night sky, between a football and a basketball built of bricks.The same page on a phone.

5

Arjun Builds

His first website.

A site for a kid who loves to build. It opens: “Hi, my name is Arjun and this is my first website.”

Design
A timeline of his builds, oldest first, and a gallery of one-of-one pieces.
Marketing
Commissions. Tell Arjun what you want built in bricks.
Technology
Requests go to his parents, who read every one and reply for him.

Built in September 2026, as a gift.

The first screen of Art of Neha: an arched doorway holding her Ganesha in black shapes, above the words to weave the old with the new.The same page on a phone.

6

Art of Neha

A birthday present · 4 October 2026

A home for her sculpture and prints. Her shop stays where it is, and every piece opens in it.

Design
An arched doorway on a beige wall. Her Ganesha gathers in it, shape by shape, traced from her own piece.
Marketing
Her own two sentences, the verse to Ganesha, her five series and her prices.
Technology
Two scripts where her rented shop runs thirty, as counted on 3 October 2026.

Built on 3 October 2026 and planted the next day on an unlisted address. It is not on artofneha.com yet.

The first screen of the new Myriann site: its crest on a night sky, above its own sentence.The same page on a phone.

7

Myriann

A gift · planted 4 October 2026

An agency in Atlanta. A new site, as a gift.

Design
Myriann's own crest gathers on a night sky: the badge, the M, seven letters, the globe.
Marketing
Its own words. Ten case studies with its own screens, three of them drawn out for their numbers.
Technology
Two scripts where myriann.com runs eighteen, and no 8.9 MB film to wait for, as counted on 3 October 2026.

Built on 3 October 2026 and planted the next day on an unlisted address. It is not on myriann.com yet.

The cube, filled in

Myriann lists twenty-one services on its own site. Every one of them sits under one of the six faces.

Sales Symphony
Consulting
Site Audits
Agentic Alchemy
Data Analytics
Intranets & Dashboards
Web Wizardry
Web Design & Development
App Design & Development
UI/UX Design
Graphics Design
Package Design
Custom Lego Builds
Marketing Magic
Creative Strategy
Branding
Social Media Strategy
Email Marketing
Targeted Marketing
Video
Podcasting
Copywriting
Digital Signage
Ministry of Money
Investor Presentations
Defense Against Darkness
Website Support

The twenty-one are named as myriann.com names them, read on 3 October 2026.

How it is priced

Pay as you grow

Seed to sprout to sapling to sequoia. Start small. Pay for more only when you have grown into it.

Like a house or a car. Not like a subscription. A size is paid off, and then it is yours.

What you get

You end up as a citizen, with a Cube to build with you, a Circle to hold what and who matters most, and a part in the cosmOS.

What it costs

The size you are. A Seed is $1,111. The next size is paid for when you grow into it, and not before.

What you keep

All of it. Domain, code, data, list, logins, media. You can leave and take it with you.

See it grow

The first screen of Arjun Builds: his name in yellow bricks on a night sky, between a football and a basketball built of bricks.
Seed$1,111 · Arjun Builds
The first screen of hawaiibystorm.com: a green coast above blue water, and the words Adventure. In Style.
Sapling$3,333 · Hawaii By Storm
The first screen of dharmarelief.org: the words Compassion in Action, The Heart of Buddhist Practice, above the mission statement.
Sequoiafrom $5,555 · Dharma Relief

The pictures are first screens of Arjun Builds, hawaiibystorm.com and dharmarelief.org, as they stood on 4 October 2026. A size says how much is built, not what anyone paid: Arjun Builds was a gift. With Nick Atlas, this process happened over 11 years. It began in 2015 and is still going.

The price and the business model

The Tree of Life

You pay for the next rung when the previous rung produced. Free to start. Pay as you grow. Earn as you learn.

  1. $333

    Self

    Citizen, cube and circle, onboarded and configured. Done with you. The first 108 cross with Self waived.

    Hold a free seat
  2. $1,111

    Seed

    Getting online to make a living, or getting an application ready for any door you choose.At this size: Arjun Builds

    Pay $1,111
  3. $3,333

    Sapling

    The whole site, planted: the kind Hawaii By Storm runs on. Done with you, owned by you.

    Pay $3,333
  4. from $5,555

    Sequoia

    An outcome, hands on. Dharma Relief was a Sequoia: a relief effort with a working engine under it.

    Reserve by mail
  5. $9 a month or $108 a year

    Roots

    Your own hosting, in your name: the ground a circle stands on. The alternative to renting it.

    Pay $108 a yearor $9 a month
  6. $99 a month

    Sapphire

    Stillness applied to a business or a team.

    Pay $99 a month

Prices are the Tree of Life of 19 October 2026. Roots, Seed, Sapling and Sapphire are paid through Stripe, and your card details stay with Stripe. Star and Serene are free, forever.

Standard on every size

The deed

  • Everything in your name: domain, code, data, list, logins, media.
  • One number per face, agreed before the work starts.
  • A check at six months, and again at twelve.
  • A written way to shut it off.
  • Backups, restored at least once to prove they work.
  • No per-seat anything.
  • You can leave at any time and take all of it with you. That is the point.

Renting, beside owning

Five years on Sutra's $99 plan comes to $5,940. Five years on Kajabi's entry plan comes to $10,740, and in January 2026 Kajabi raised every price it had. A Seed, with five years of Roots, comes to $1,651.

They are not the same thing. Those are software you rent. This is a place you own.

Prices read on 2 October 2026 at sutra.co/pricing, and for Kajabi from published reviews of its pricing page. Both read again on 9 November 2026.

The centre

Sherpa

Every face of the work can be copied. The centre cannot, because the centre is a person.

A sponsor gives their time. A fellow traveller walks beside you. A sherpa has climbed this mountain, walks it with you, and then, gradually, steps back, and the path holds.

Creative
Your work, presented like the world-class organisation it is.
Concierge
A sherpa books the journey. Retreats, pilgrimages and gatherings, Hawaii to the Himalayas. Flights, stays and ground transport. One point of contact, before and during.
Caregiver
Someone steady beside you, at your pace.
Chef
Food cooked for you and the people you gather.
Circle
A real place on the internet that is actually yours.
Chess
Strategy and execution. Every move made in three directions at once: design, marketing, technology.

A sherpa can be any of these. The model is as versatile as the work people already find through Uber and Airbnb.

A sherpa is more than a subscription. It is hands-on training and coaching, between do-it-yourself at low cost and do-nothing at high cost.

That is the Middle Way, as Siddhartha first laid it out. It is be like water, in the Tao. It is wisdom, agency and integrity, in practice.

The standard is the care people know from an Amex Centurion concierge, a stay at an Aman, or the best host on Airbnb. Here it comes with the work.

On the ground

Maui

The work stands on a real place.

KAUAʻIOʻAHULĀNAʻIMAUIHAWAIʻI

The islands

The main Hawaiian islands, to scale. Maui is lit. The sun marks Haleakalā, the house of the sun.

Coastlines from Natural Earth.

SUNCLOUDWINDRAINSTREAMGROUNDOCEAN

Why water

Ground to cloud, and back again.

The sun lifts water off the ocean. Wind carries it to the mountain. It falls as rain, runs down as a stream, sinks into the ground, and returns to the sea.

In Hawaiian, fresh water is wai. The word for wealth is waiwai.

State of Hawaiʻi, Division of Aquatic Resources

UKAMOUNTAINKULAPLAINKAIOCEANFORESTSTREAMLOʻI KALOFISHPONDREEF

Ridge to reef

An ahupuaʻa is a Hawaiian division of land that runs from the mountains to the sea, usually along a stream.

Three zones, joined by one water. Uka, the mountain. Kula, the plain. Kai, the ocean.

Channels called ʻauwai carried the stream to the fields. What the fields did not need went back to the stream.

With thanks to the Division of Aquatic Resources, whose account this follows.

Water starts on the mountain and ends in the ocean. Every stream on the way feeds the next one, and each pays its own way.

Maui · 9 November 2026 · dusk

Ten years

2016 to 2026

The sky over Maui at dusk on 9 November 2026, ten years in: 2,385 stars and Saturn, computed from a star catalog, not drawn. The brightest come out first. A wayfinder reads this sky to know where they are and where they are going.

See ten years of work

Here and now

WA\

getWAI.com · The Network

Maui is the headwaters. What starts on this mountain runs down to the sea, and from the sea it reaches everyone.

Visit getWAI.com

Three more doors

From the mountain to the sea

HEALEAKALA

Healing House of the Sun. A community of healing on Maui for all walks of life, already here or on the way.

List yours

Maui Gaia

A market for what Maui makes, from the mountain to the sea, and for everyone beyond it.

Bring your stand

amaryana.com

The Human. The resume, the work, and how to back WA\.

See the resume